The company was originally started in 1981 as Advanced Telecommunications, a firm specializing in business telephones, voice processing and two-way radio communications. In response to the growing demand for cellular or wireless phones, a second division, Advanced Cellular was incorporated in 1994.
Advanced Cellular opened the Bell Mobility Centre in the Lynden Park Mall, Brantford Ontario, May 1996. The store flourished and eventually matured to the existing Bell Store. Since its inception, Advanced Cellular has grown to five locations in Brantford, and Simcoe.